Why you should sell on Marketplaces along with your Web Store
In the era of Internet and eCommerce, more and more business owners prefer to take their business to a new level by going online. And when we talk about selling online, the two major options that come to mind are: Selling on your own web store & Selling on Marketplaces like Amazon, eBay etc. So if you own a web store that’s already making good sales, should you still consider selling on marketplaces? The answer is YES.
Potential for More Sales
One of the simplest reasons for multichannel selling is that more channels you sell on, more sales you are likely to make. Listing your products on marketplaces makes them visible to more customers and that increases your probability of making more sales. Having a wider web presence ensures that you don’t miss out on customers regardless of the shopping platform they use. It is worth noting that 55% of the product searches begin on Amazon leaving search engines behind. So having your products listed on marketplaces, makes them visible to these product searches and ultimately increases its sales.
No business ever grows without right kind of marketing efforts. Big names like Amazon & eBay have invested a lot of efforts and resources to get where they are and they continue to do so. With their marketing efforts like advertising, search engine marketing, social media marketing, affiliate programs, loyalty programs and much more, it is ultimately the marketplace seller that benefits from all these.
Trust & Credibility
When a buyer is browsing on marketplaces, he may come across products sold by thousands of sellers. In reality, it is a particular seller from whom they buy a product. But they see it as buying it ‘off eBay’ or ‘from Amazon’. Nobody says they bought a product from SellerXYZ on Amazon. Marketplaces have built trust and credibility in the minds of the customers by ensuring genuine products and services and individual sellers can take advantage of this trust & credibility.
Testing New Product Sales
Diverse Understanding of Online Business
The business methods and strategies involved in running your own web store are very different from being a marketplace seller. Selling just on your web store confines your knowledge to just one online business model whereas multichannel selling gives you a diverse understanding of how the overall online business operates across multiple sales channel. And this helps you gain insights and strategize better for boosting your overall business.
Being an emerging leader in IT market since 2011, Emipro Technologies Pvt. Ltd. has been providing a wide range of business solutions in Odoo & Magento. We are pleased to have a large pool of contented customers with our meticulous work in the domain of ERP & e-Commerce. Our customers are companies of all sizes ranging from startups to large enterprises who realize that they need a professional internet solution to generate revenue streams, establish proper communication channels, to achieve desired goals and streamline business operations. [....] Read More