Content Writer

Summary

We’re looking for someone who can expand our digital footprint and drive more value through online content by delivering quality writing pieces that appeal to our target audiences, attract clients and boost Emipro's brand awareness. Thus, we require a proficient Content Writer to join our marketing team and enrich our company websites & brand image by creating compelling blog posts, articles, white papers, case studies, user manuals, and infographics about our solutions and services. The ideal candidate should have a proven track record of producing pieces that increase engagement, brand value and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Responsibilities will include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication. 

Job Responsibilities

• Ensure that any and all content reflects the core values & vision of the company.
• Develop a strong understanding of the company’s services & solutions, the target market and competition.
• Perform market research and find ideas to enrich and improve the content of the company’s website & other platforms.
• Write effective & relevant content in alignment with the content strategy.
• Come up with creative & constructive ideas and present them convincingly.
• Consistent brainstorming and collaborating with different teams for new ideas and strategies.
• Contribute to the creation of various content materials including but not limited to: Blogs, Website Pages, Product Pages & Descriptions, User Guides, Case Studies, Email templates, Social Media posts etc.
• Demonstrate proactiveness and promptness in the working pattern.
• Demonstrate the ability to multitask, prioritize, and manage time efficiently.
• Finish assignments within reasonable deadlines without compromising on the quality.

Required Skills

• Excellent written & verbal communication skills.
• Strong Research & Analytical skills.
• High Fluency in the English language.
• Ability to write clear, concise & compelling content.
• Ability to adapt writing style to fit varying content tasks.
• Willingness & Ability to quickly acquire understanding in new & dynamic areas.
• Flair for learning technology and business concepts.
• Social Media awareness & usage.

Nice to have

• Experience of writing content for either of the following segments: ERP, eCommerce, Supply Chain, Wholesale & Retail Trading & Distribution.
• Understanding of how text interacts with other elements on a web page to shape the user experience.
• Experience and Knowledge in SEO, Google Analytics & producing comprehensive reports that shows the tangible impact of content writing activities.