Transforming Brewing & Sales with Odoo ERP: Flying Monkeys Craft Brewery Case Study

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Transforming Brewing & Sales with Odoo ERP: Flying Monkeys Craft Brewery Case Study
Emipro, Deepal Joshi
Company: Flying Monkeys Craft Brewery
location: Canada
Industry: FMCG / Craft Brewery Manufacturing
Services Offered: End-to-end Odoo ERP Implementation, Customization, Business Process Automation
Odoo Applications: Odoo Sales, Odoo Inventory, Odoo Accounting, Odoo Manufacturing (MRP), Contacts Management, Reporting
Other Applications ( Integration ): Odoo EDI Integration

Hosting & Edition: Odoo Enterprise, Odoo SH

Implementation Timeline: 18 Months

About Flying Monkeys Brewery

Flying Monkeys Craft Brewery is one of Canada’s most recognized independent breweries, located in downtown Barrie, Ontario. Known for bold flavors and adventurous brewing, this craft beer manufacturer distributes across retail chains, restaurants, grocery stores, festivals, and international markets.


With rapid growth and increasingly complex craft brewery operations, Flying Monkeys needed a scalable ERP to unify its brewing, sales, and inventory processes, while ensuring compliance with regulatory requirements.

Challenges

  • Sales & Customer Management
    • Complicated customer categorization (Licensee, LCBO, Grocery, International, etc.), making reporting and order management difficult.
    • Lack of structured lead, call, and visit management.
    • Sales reps struggled with manual route planning for customer visits.
    • Frequent pricing errors due to inconsistent tax and product availability per customer type.
    • Manual handling of KEG deposits and returns caused reconciliation issues.
  • Inventory & Warehousing
    • Multiple warehouses (brewery + third-party) lacked proper transfer and stock visibility.
    • Manual sales order entry created errors and delays.
    • KEG returns were not properly tracked against invoices.
  • Manufacturing & Production
    • Brewing involved multiple stages (Brewing, Cellaring, Filtration, Packaging) but lacked centralized visibility — a common issue in craft brewery operations.
    • Difficulty in tracking liquid wort through brewing cycles.
    • Limited visibility into cellar adjustments and tank levels.
    • Lack of real-time insights into available liquid in tanks.
  • Reporting & Insights
    • Limited dashboards and reporting slowed management decision-making.

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Solutions Implemented

  • Sales & Customer Management
    • Customer Type Categorization with advanced configuration for accurate order creation.
    • Automated call & visit scheduling with follow-up tracking.
    • Route Management: auto-generated optimized routes for sales reps.
    • User Type–wise Pricelists with correct pricing/tax handling.
    • Non-billable product handling for samples, promos, and vendor allocations.
    • KEG deposit management: automated return handling with deposit deductions linked to invoices.
    • Custom order status tracking with buttons like “Copy Last Order”, “Set to Ordered”, “Print & Ship”.
  • Inventory Management
    • Defined multi-warehouse structure including third-party warehouses.
    • Odoo EDI integration to auto-create sales orders.
    • Simplified KEG return process integrated with billing.
    • Customized picking management, transfers, and non-billable flows.
    • Dynamic customer-type–based reports for delivery and stock.
  • Manufacturing & Production
    • Centralized cellar transactions as pivot points for brewing, filtration, and packaging — tailored ERP for craft brewery manufacturing.
    • Managed brewing cycles with liquid wort as a generic product until packaging.
    • Automated recording of brew logs, volumes, and malt consumption for compliance.
    • Tank Dashboard & Production Planning:
      • Real-time tank visibility.
      • Instant tracking of capacity and availability.
      • Batch planning via Odoo Gantt view.
    • Automated MRP for packaging, tank adjustments, and batch tracking.
  • Reporting & Dashboards
    • Delivered advanced management dashboards and spreadsheet-based reports for sales, production, and finance.

Impact & Benefits

  • 40% reduction in manual order entry effort with EDI integration.
  • Faster sales cycles with structured calls, route planning, and pricelist automation.
  • Significant drop in pricing errors due to customer-type–based configurations.
  • Improved cashflow accuracy with KEG deposit and return management.
  • 30% faster production planning with real-time tank dashboards.
  • Streamlined compliance with Revenue Canada through automated brew log tracking.
  • Improved customer satisfaction with faster, more accurate order fulfillment.
  • A future-ready ERP for Craft Breweries supporting both local and international expansion.

Conclusion / Emipro’s Role

With Emipro’s consulting-first approach and deep expertise in Odoo ERP for Craft Breweries, Flying Monkeys modernized brewing, sales, and inventory operations.

This transformation not only streamlined day-to-day processes but also built a scalable ERP for Beverage Manufacturing foundation to support rapid growth and future expansion.


👉 Looking to solve similar challenges? Connect with Emipro, the Odoo Gold Partner in India.


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