How Emipro Helped Morris & Sons Streamline Retail & Warehouse Operations with Odoo ERP

Posted on 12 September, 2025 by
How Emipro Helped Morris & Sons Streamline Retail & Warehouse Operations with Odoo ERP
Emipro, Deepal Joshi
Company: Morris and Sons Wholesale Pty Ltd
Location: Australia
Industry: Retail & Wholesale – Fabrics, Yarns & Needlecraft Supplies
Services Offered: Odoo Consultancy, Odoo Implementation, Odoo Configuration, Odoo Development, Odoo Integration, Training
Odoo Applications: Sales, Purchase, Inventory, POS, Accounting, Manufacturing, Website/eCommerce, CRM
Hosting & Edition: Odoo Enterprise, Odoo sh

Implementation Timeline: 7–8 Months

About Morris & Sons

Morris & Sons is a leading Australian retailer and wholesaler specializing in yarns, fabrics, and needlecraft supplies. With multiple retail outlets across Australia and a growing eCommerce presence, the company serves hobbyists, designers, and textile enthusiasts. As a multi-channel retailer, Morris & Sons required a modern ERP system to unify POS, warehouse, inventory, and online operations.

Challenges

  • Disconnected Systems Between POS, Inventory & eCommerce
    • Lack of a unified ERP created inefficiencies across sales, stock, and online orders.
    • Data silos caused delays in reporting and operational decision-making.
  • Legacy POS Systems Without Scalability
    • Old POS had no direct ERP integration.
    • Limited ability to handle multi-store expansion and modern retail needs.
  • No Real-Time Inventory Visibility
    • Inventory data was not synced across retail stores and warehouses.
    • Led to frequent stockouts, overstocking, and lost sales opportunities.
  • Manual Processes in Warehouse Operations
    • Picking, packing, and stock transfers relied on spreadsheets and manual inputs.
    • Inefficiencies slowed order fulfillment and increased errors.
  • Difficulty Tracking Dye Lots & Product Attributes
    • Lack of detailed attribute-level tracking during warehouse operations.
    • Made it harder to manage yarn and fabric inventory accurately.

Solutions

  • Migration from Legacy POS to Odoo POS
    • Replaced the old POS system with Odoo POS for better scalability and seamless ERP integration.
    • Integrated Linkly Payment Gateway with Odoo POS, ensuring continuity of digital payments and refunds.
  • Cross-Warehouse Inventory Visibility
    • Configured POS to allow each store to view inventory across all warehouses.
    • Enabled internal transfer orders between stores when local stock was unavailable.
  • Advanced Inventory & Warehouse Management
    • Custom rules for picking, refilling, and stocktaking with dye-lot sensitivity.
    • Workflow to pick the inventory from a separate location within the same warehouse for the B2B orders and B2C orders.
    • Real-time stock updates through “virtual stock” and “in-transit stock” workflows.
    • Consolidation logic to optimize warehouse space by grouping similar items.
  • Seamless Online Order Fulfillment
    • Shopify integration with Odoo for centralized order management.
    • Automated carrier booking suggestions based on cost and delivery time.

Applications Replaced by Odoo

Business Operation

Previous Application/Tool

Replaced with Odoo Application

POS & Payment Processing

Legacy POS System + Linkly Payment Integration

Odoo POS + Linkly Integration

Inventory Management

Manual Spreadsheets / Legacy Software

Odoo Inventory

Warehouse Operations

ShipStation

Odoo Inventory + Shipping Integration

Accounting

External Accounting Software

Odoo Accounting

eCommerce Management

Shopify (standalone)

Shopify + Odoo Integration

Impact & Benefits

  • Modernized Retail Operations with Odoo POS
    • Replaced outdated POS with scalable Odoo POS.
    • Delivered a faster and more reliable checkout experience.
  • Seamless Payment Processing
    • Integrated Linkly with Odoo POS for continuity in digital payments.
    • Enabled quick and hassle-free refunds.
  • Accurate Cross-Store Inventory Visibility
    • Real-time stock tracking across all warehouses and stores.
    • Reduced lost sales by ensuring product availability.
  • Streamlined Warehouse Operations
    • Automated picking, packing, and stock transfer workflows.
    • Optimized warehouse space utilization with consolidation logic.
  • Enhanced Customer Satisfaction
    • Improved order fulfillment with faster deliveries.
    • Provided real-time stock availability to customers.
  • Future-Ready & Scalable ERP System
    • Unified retail, warehouse, and eCommerce on a single Odoo ERP platform.
    • Positioned Morris & Sons for sustainable retail and online growth.

With Emipro’s consulting-first approach and deep expertise in Odoo ERP for retail, Morris & Sons successfully transformed its business operations. From replacing their legacy POS with Odoo POS to enabling seamless Linkly payment integration, warehouse automation, and cross-channel visibility, Emipro delivered a solution that empowered Morris & Sons to operate with improved efficiency, better stock control, and enhanced customer service.

Emipro – your trusted Odoo Gold Partner for retail ERP transformation.


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