Odoo Applications: Purchase, Inventory, Accounting, Helpdesk, Shopify Connector, Amazon Connector, Tradebyte Connector (Otto, Zalando), OHL 3PL Integration
Other Applications ( Integration ): Odoo Shopify Connector, Odoo Amazon Connector, Odoo Tradebyte Connector (Otto, Zalando), Odoo 3PL Integration, Odoo SO99 Integration
Implementation Timeline:
9 months
About Ecom Brands
Ecom Brands GmbH is a fast-growing e-commerce company based in Hamburg, Germany, managing multiple fashion accessory brands, including backpacks and bags. With sales spanning across leading online marketplaces such as Amazon, Otto, Zalando, and direct-to-consumer Shopify stores, Ecom Brands specializes in lifestyle products catering to modern customers. The company’s rapid growth required a robust ERP solution to unify operations and enable scalability.
Challenges
- Sales & Order Management
- Sales channels were not synchronized and managed manually in spreadsheets.
- Reporting gaps with no real-time visibility.
- Inventory & Logistics
- Inventory mismatches leading to frequent stock-outs.
- No centralized inventory management or replenishment rules.
- Lack of integration with third-party logistics providers (3PL).
- Procurement
- Delayed procurement and slow delivery times.
- No forecasting or automated purchase workflows.
- Accounting & Finance
- Manual imports required to connect with Datev.
- Lack of automation for financial reconciliation and compliance.
- Operational Efficiency
- Heavy manual work across departments slowed decision-making.
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Solutions Implemented
- Sales
- Integrated Amazon, Shopify, Tradebyte (Otto, Zalando), and OHL 3PL for automatic order import and fulfillment.
- Purchase
- Automated purchase order workflows, container tracking, and 3PL integration for real-time goods receipt updates.
- Inventory
- Centralized inventory in Odoo, integrated with 3PL for receipts, deliveries, and stock movements. Enabled inbound shipment management from marketplaces via Odoo.
- Forecasting
- Implemented SO99 integration for advanced demand planning and automatic purchase recommendations.
- Accounting
- Automated duty pay and Datev integration with export functionality for compliance.
Impact & Benefits
- Automated Sales Imports
- Orders from multiple marketplaces flow directly into Odoo, enabling unified sales analysis and reporting.
- Reconciliation Automation
- Settlement reports from marketplaces are automatically reconciled, simplifying invoices, credit notes, and expenses, providing clear net profit visibility.
- Inventory Accuracy
- Real-time integration with 3PL reduced manual errors and ensured correct on-hand inventory across all sales channels.
- Operational Efficiency
- Reduced manual effort across departments, allowing staff to focus on strategic tasks instead of data corrections.
- Scalability
- A unified Odoo ERP system provides a scalable foundation for managing multiple brands and future business growth.
Conclusion / Emipro’s Role
With a consultative-first approach, Emipro successfully implemented Odoo ERP for Ecom Brands GmbH, covering sales, purchase, inventory, accounting, and logistics. By leveraging marketplace connectors, 3PL integrations, and custom features, Emipro transformed Ecom Brands’ operations from manual and disconnected processes into a fully automated, integrated ERP system.
Today, Ecom Brands operates with improved efficiency, real-time visibility, and the ability to scale seamlessly across multiple brands and sales channels.
Emipro, a leading Odoo Gold Partner in India, continues to support Ecom Brands with customization, integration, and ongoing ERP enhancements.
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