Odoo Applications: Sales, Purchase, Inventory, Accounting, Manufacturing, Email Marketing, Website (B2B Portal)
Implementation Timeline: 3 Months
About Plantworks Limited
PlantWorks Limited is a UK-based company specializing in horticulture and growing media products under its RootGrow brand. The business primarily serves B2B trade customers and distributors, while also managing direct B2C sales received via phone, email, and other offline channels. With operations spanning manufacturing, inventory management, wholesale distribution, and direct sales, PlantWorks required a unified ERP platform to manage complexity, ensure accuracy, and support scalable growth.
Challenges
Before implementing Odoo ERP for Manufacturing and B2B Businesses, PlantWorks Limited encountered several operational challenges:
- Fragmented processes across manufacturing, inventory, sales, and accounting
- Manual handling of B2B and direct B2C sales orders from multiple channels
- Limited real-time visibility into raw materials, finished goods, and stock valuation
- Risk of negative stock affecting both manufacturing and customer fulfillment
- Inefficient monthly inventory and financial reporting
- Disconnected shipping workflows and limited delivery traceability
- Growing need for a centralized system to support B2B operations while accommodating direct retail sales
Solutions
Emipro delivered a tailored Odoo ERP implementation that supports both B2B manufacturing and direct retail distribution, while keeping operational complexity under control.
- Odoo Manufacturing
- Implemented lightweight manufacturing using Bills of Materials without work orders or work centers, ideal for PlantWorks’ straightforward production processes.
- Odoo Inventory
- Enabled real-time stock tracking across raw materials and finished goods, with enforced negative stock restrictions to maintain inventory accuracy for both B2B and B2C orders.
- Odoo Sales & Purchase
- Centralized order management for B2B customers and direct retail orders received via phone and email, integrated seamlessly with procurement and inventory.
- Odoo Accounting
- Delivered end-to-end financial management, including invoicing, receivables tracking, and automated follow-ups through enhanced accounting extensions.
- Odoo Website (B2B Portal)
- Implemented a secure, login-based B2B ordering portal allowing trade customers to place orders directly, while retail sales continued through offline channels.
- Odoo Email Marketing
- Enabled structured communication and campaigns using unified customer and sales data.
- DPD Local (UK) Shipping Integration
- Integrated DPD shipping directly within Odoo for label generation, shipment tracking, and streamlined dispatch operations.
- Advanced Reporting & Controls
- Monthly inventory reports (PDF and Excel), improved stock valuation, and stronger auditability across inventory and accounting.
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Impact & Benefits
By adopting Odoo for Manufacturing and Retail Distribution, PlantWorks Limited achieved tangible operational improvements:
- Unified control over manufacturing, inventory, sales, and finance
- Accurate stock availability for both B2B and direct retail orders
- Faster and more reliable monthly inventory and valuation reporting
- Streamlined B2B ordering with ERP-connected customer portals
- Reduced manual effort in shipping and logistics through DPD integration
- Improved financial visibility and structured receivables follow-up
- Scalable ERP foundation supporting B2B growth while accommodating B2C sales
Conclusion
With its consultative-first approach and strong expertise in Odoo ERP implementation for Manufacturing and Distribution businesses, Emipro enabled PlantWorks Limited to operate on a single, integrated ERP platform. The solution successfully balances B2B manufacturing complexity with direct retail sales needs, delivering better visibility, control, and scalability.
Emipro – your trusted Odoo Gold Partner for retail ERP transformation.
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