Odoo Applications: CRM, Email Marketing, Sales, Odoo eCommerce ( B2B), Inventory, Purchase, Accounting
Other Applications ( Integration ): Odoo Shopify Integration, Odoo 3PL Integration / Odoo Webship Integration
Implementation Timeline: 4 Months
About Planet B BV
Planet B BV, based in Belgium, is a purpose-driven FMCG company redefining consumer goods with eco-friendly, sustainable alternatives. With brands like Wondr (natural personal care), Klaaar (eco-friendly cleaning), and Bambooze (reusable bamboo straws), Planet B challenges the wasteful status quo by promoting responsible consumption and reporting measurable environmental impact.
Through its multi-language, multi-country e-commerce platform, Planet B caters to both B2C and B2B customers while fostering a conscious consumer community that values sustainability.
Challenges
- Fragmented sales operations
- Multiple Shopify stores for different brands created data silos, complicating order management, segmentation, and pricing strategies.
- Inventory synchronization issues
- Stock had to be managed across multiple Shopify instances and a 3PL (Webship), resulting in overselling risks and inaccurate availability.
- Complex procurement & subcontracting
- Managing raw materials, subcontractors, and finished goods deliveries required precise tracking, which was difficult without a unified system.
- Accounting inefficiencies
- Manual reconciliation of e-commerce payouts (Shopify, Stripe, PayPal) and allocation of costs across brands slowed financial reporting.
- Customer engagement gaps
- Lack of automated campaigns limited Planet B’s ability to engage segmented audiences based on loyalty, activity, or region.
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Solutions Implemented
- Odoo Sales & Odoo Shopify Integration
- Automated import of retail and wholesale orders from multiple Shopify stores.
- Customer segmentation based on the order history.
- B2B website built on Odoo with customer-specific price lists and discounts.
- Odoo Inventory & Webship 3PL Integration
- Centralized stock management across all Shopify brands.
- Real-time synchronization with 3PL for deliveries, returns, and stock updates.
- Automated reordering rules based on minimum stock levels.
- Procurement & Subcontracting in Odoo
- Demand forecasting for raw materials and finished goods.
- Automated stock movements for subcontracting (raw material issue → finished goods receipt).
- Vendor management with lead times, pricing, and MOQs.
- Odoo Accounting
- Real-time inventory valuation with AVCO methods.
- Analytic accounting by brand, store, and region for precise reporting.
- Automated reconciliation of Shopify payouts with expense automation for platform fees & charges.
- Odoo Marketing Automation
- Email marketing campaigns are managed from Odoo.
- Email marketing campaigns are managed from Odoo.
Impact & Benefits
- End-to-End Visibility
- Real-time visibility across sales, procurement, subcontracting, and accounting.
- Efficiency in Operations
- Automated integrations with Shopify and Webship eliminated manual syncing of inventory and reduced errors.
- Faster Financial Reporting
- Real-time valuation and automated reconciliation simplified audits and monthly closures.
- Stronger Customer Engagement
- Segmented, automated marketing campaigns improved retention and loyalty.
- Scalability for Growth
- Odoo ERP provided a unified, flexible system that scales with Planet B’s expanding eco-conscious product lines.
- Odoo ERP provided a unified, flexible system that scales with Planet B’s expanding eco-conscious product lines.
Conclusion
With Emipro’s consultative-first approach and deep Odoo ERP expertise, Planet B successfully transformed its fragmented operations into a streamlined, scalable ecosystem. From managing multi-channel sales to enabling accurate sustainability-driven reporting, Emipro ensured Odoo ERP became the backbone of Planet B’s operations.
Today, Planet B operates with better efficiency, transparency, and scalability, driving its mission of creating a sustainable future in FMCG.