Odoo Applications: Sales, Purchase, Inventory, Accounting, Helpdesk, Website
Implementation Timeline:
4 Months
About JM Auto Racing
JM Auto Racing is a U.S.-based automotive performance parts retailer serving both B2C and B2B customers through its Shopify-powered eCommerce platform. The company offers a wide range of branded and third-party high-performance automotive components, with a strong focus on accurate order fulfillment, timely shipping, and responsive after-sales support.
As the business scaled, JM Auto Racing sought a unified ERP system to replace fragmented tools and manual workflows while maintaining seamless integrations with Shopify and ShipStation.
Challenges
Before implementing Odoo ERP for Retail & Distribution, JM Auto Racing faced several operational challenges:
- Disconnected systems across Shopify, QuickBooks, ShipStation, and Zendesk
- Manual inventory tracking with no real-time stock visibility
- Heavy reliance on dropshipping with no automated hybrid fulfillment logic
- Manual creation and reconciliation of shipping costs and vendor bills
- Limited visibility into inventory valuation, COGS, and profitability
- Fragmented customer support and warranty management processes
- No centralized help center or knowledge base within the ERP ecosystem
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Applications/Tools Replaced by Odoo
Business Operation | Previous Application/Tool | Replaced with Odoo Application |
Accounting & Financials | QuickBooks | Odoo Accounting |
Inventory Management | Shopify | Odoo Inventory |
Sales Order Processing | Shopify | Odoo Sales |
Purchase & Dropship Management | Manual | Odoo Purchase |
Shipping Cost Accounting | Manual | Odoo + ShipStation Integration |
Customer Support | Zendesk | Odoo Helpdesk |
Help Centre & Knowledge Base | External Helpdesk Portal | Odoo Website & Knowledge |
Solutions
Emipro designed and implemented an end-to-end Odoo ERP implementation for Retail & eCommerce, addressing JM Auto Racing’s operational gaps with a scalable, integrated solution.
Key Odoo Solutions Delivered
- Odoo Sales & Shopify Integration
- Automated import of Shopify orders into Odoo
- Real-time synchronization of products, pricing, and stock levels
- Custom Hybrid Fulfillment Logic (Dropship + Internal Stock)
- Automatic stock availability checks during sales order confirmation
- Intelligent order line splitting for partial stock and dropship fulfillment
- Seamless procurement and delivery routing without manual intervention
- Odoo Inventory & Purchase Management
- Centralized inventory tracking with average cost valuation
- Automated dropship purchase order generation
- Structured warehouse and delivery workflows
- ShipStation Integration with Automated Vendor Bills
- Real-time retrieval of actual shipping rates from ShipStation
- Automatic creation of carrier-based vendor bills in Odoo
- Direct linkage with sales orders and delivery orders for traceability
- Odoo Accounting Implementation
- Replacement of manual accounting with real-time financial entries
- Accurate COGS and shipping expense recording
- Streamlined bank reconciliation and payment tracking
- Odoo Helpdesk & Website Help Centre
- Centralized ticket management for customer queries and warranties
- Knowledge base built using Odoo Knowledge app
- Custom Help Centre website with branded header and footer
Impact & Benefits
With Odoo for Retail & Distribution, JM Auto Racing achieved significant operational improvements:
- Unified ERP platform replacing multiple disconnected systems
- Improved inventory visibility across stocked and dropship products
- Automated hybrid fulfillment, reducing manual order handling
- Accurate freight cost accounting with real-time shipping rate capture
- Faster financial reporting and better margin analysis
- Centralized customer support with integrated tickets and knowledge base
With Emipro’s consultative-first approach and deep expertise in Odoo ERP implementation for Retail & eCommerce, JM Auto Racing successfully transitioned from fragmented operations to a fully integrated ERP ecosystem.
By combining standard Odoo capabilities with targeted custom development, Emipro ensured that JM Auto Racing now operates with improved efficiency, real-time visibility, and scalable systems aligned with its growth roadmap.
Emipro – your trusted Odoo Gold Partner for retail ERP transformation.
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