From Microsoft Dynamics to Odoo: Sonee Sports Gains HR Automation & Cost Savings

About Sonee Sports

Challenges

Before Odoo ERP, Sonee Sports was using Microsoft Dynamics Finance & Operations for accounting, inventory, POS, and sales. While Dynamics provided these features, it posed two key challenges:

• High Cost of Ownership
  
• • Licensing, customization, and ongoing maintenance of Microsoft Dynamics created a significant financial burden.
    
• Missing HR Module
  
• • Payroll and attendance had to be managed manually since Microsoft Dynamics didn’t offer an integrated HR solution at that time.
    
• Vendor Dependency
  
• • Scaling or customizing Microsoft Dynamics required costly external support, increasing the total cost of ERP operations.
    

The business needed a solution that offered equivalent functionality at a much lower cost while adding HR and payroll automation to the mix.

Emipro enabled Sonee Sports to migrate from Microsoft Dynamics to a cost-effective Odoo ERP ecosystem, ensuring smooth operations without compromising functionality:

• Retail Loyalty Programs with Odoo POS
• • Introduced tiered loyalty cards (Green, Yellow, Red) with earning, expiry, and upgrade/downgrade rules.
  • Enabled loyalty points redemption in Odoo POS and Shopify online store.
  • Created an omnichannel loyalty experience across retail and eCommerce.
• Run Club Loyalty in Odoo
• • Designed a fitness-linked loyalty program.
  • Integrated the Sonee Sports mobile app with Odoo to reward customers for their fitness activity.
  • Displayed loyalty balances in Odoo POS for transparency.
• HR & Payroll Automation
• • Automated payroll, allowances, punctuality bonuses, and certificate-based rewards.
  • Linked employee purchases in POS directly with payroll deductions.
  • Designed flexible salary structures to recognize performance and long-term service.
• Inventory & Product Management
• • Centralized product data (brand, gender, article numbers).
  • Automated SKU and barcode creation.
  • Synced Odoo inventory with Shopify for consistency.
• Shopify Integration
• • Strengthened Odoo-Shopify connector for product details and loyalty point synchronization.
  • Reduced manual updates by automating workflows.
• Financial Controls with Odoo Accounting
• • Enforced credit limits in POS and sales orders.
  • Generated store-wise collection reports and reconciliations.
    

Applications/Tools Replaced by Odoo

Solutions

• Retail Loyalty Programs with Odoo POS
• • Implemented a tiered loyalty card system in Odoo POS (Green, Yellow, Red) with earning, expiry, and upgrade/downgrade rules.
  • Enabled loyalty points redemption directly at checkout in Odoo POS as well as in online purchases.
  • Connected Odoo with Shopify so customers could easily view their rewards, creating a seamless omnichannel retail loyalty program with Odoo.
• Run Club Loyalty in Odoo
• • Introduced an innovative Odoo loyalty program called Run Club, rewarding customers with points for their fitness activity.
  • Linked the Sonee Sports mobile app with Odoo to bring running data directly into the loyalty points system.
  • Displayed available and expiring Run Club points in Odoo POS for customer transparency.
• HR & Payroll Automation through Odoo
• • Digitized payroll with Odoo by automating attendance allowances, punctuality bonuses, and certificate-based rewards.
  • Integrated employee purchases at POS with Odoo payroll, deducting credits directly from salaries.
  • Enhanced salary structures in Odoo to fairly recognize long-term service and performance-based achievements.
• Inventory & Product Management in Odoo
• • Centralized product information by capturing brand, gender, and article number directly in Odoo.
  • Introduced automatic barcode and SKU creation in Odoo to simplify product setup.
  • Ensured product data consistency across online and retail channels by synchronizing Odoo with Shopify.
• Seamless Shopify Integration with Odoo
• • Strengthened the Odoo loyalty points integration with Shopify, keeping product details and balances always in sync.
  • Reduced manual work by automating updates between the two platforms.
• Financial Discipline with Odoo Accounting
• • Enforced credit limits in Odoo POS and sales orders to prevent overspending.
  • Improved financial control by generating clear store-wise collection reports and reconciliations in Odoo.
    

Impact & Benefits

With Odoo ERP, Sonee Sports achieved cost efficiency without sacrificing functionality:

• Lower ERP Licensing Costs
  
• • Migrating from Microsoft Dynamics to Odoo significantly reduced software licensing and maintenance expenses.
    
• Consolidated HR & Payroll
  
• • Odoo introduced a fully automated HR module that Dynamics lacked, streamlining employee management.
    
• Reduced Vendor Dependency
  
• • Odoo’s open framework and Emipro’s expertise provided flexibility to customize without high external costs.
    
• Seamless Retail Operations
  
• • Unified POS, inventory, and accounting improved visibility across all outlets.
    
• Customer Engagement at Lower Cost
  
• • Loyalty programs and Run Club were implemented cost-effectively within Odoo, unlike expensive Dynamics customizations.
    
• Future-Ready Scalability
  
• • With a cost-effective ERP for Retail & Distribution, Sonee Sports is positioned to grow without the overheads of high ERP costs.
    

Conclusion