Digital Marketing Manager

Summary

We are looking for an experienced Digital Marketing Manager who is responsible for Planning, Implementing and Managing online marketing campaigns that promote Emipro and its Business solutions and/or services on all available digital marketing channels. He/She will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Job Responsibilities

• Develop a strong understanding of the company’s services & solutions, the target market and competition
• Develop, implement, and manage marketing campaigns that promote the services & solutions of Emipro
• Create & Implement strategies to target specific demographics & industry to bring quality leads via Inbound Marketing
• Communicate with the Emipro’s Management about marketing goals and results along with comprehensive reports
• Identify trends and insights and constantly evolve the overall marketing strategy
• Develop a website traffic plan and create goals and benchmarks to meet
• Constantly stay updated with Google’s algorithms & plan activities for the Google Analytics program
• Set up and optimize Google Adwords campaigns
• Conduct social media audits to ensure best practices are being used
• Ensure that Emipro’s brand message is consistent
• Evaluate and Improve end-to-end customer experience by optimizing the company’s solutions, webpages, blogs etc.
• Coordinate with marketing executives to ensure smooth and timely implementation of all marketing plans & activities
• Coordinate with and manage Content Writers & Graphic Designers in the marketing team
• Coordinate with the sales team to ensure & assess the impact of marketing activities on the sales
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Contribute to the creation of various content materials including but not limited to: Blogs, Website Pages, Product Pages & Descriptions, User Guides, Case Studies, Email templates, Social Media posts etc

Required Skills

• 5+ Years of Experience in Digital Marketing
• Excellent written & verbal communication skills
• Strong understanding of all social media platforms
• Thorough knowledge of using website analytics tools
• Strong Research & Analytical skills
• High Fluency in the English language
• Flair for learning technology and business concepts
• Ability to lead and manage the marketing team

Nice to have

• Experience of carrying out digital marketing activities for either of the following segments: ERP, eCommerce, Supply Chain, Wholesale & Retail Trading & Distribution
• Experience in using any professional Marketing, CRM or Sales software