Digital Marketing Manager

Number of Vacancies: 1

Minimum Experience Required: 5 years

Qualification: Graduate/Post Graduate in Any Specialization

Location:Rajkot, Gujarat.


We are looking for an experienced Digital Marketing Manager who is responsible for Planning, Implementing and Managing online marketing campaigns that promote Emipro and its Business solutions and/or services on all available digital marketing channels. He/She will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Job Responsibilities

  • Develop a strong understanding of the company’s services & solutions, the target market and competition
  • Develop, implement, and manage marketing campaigns that promote the services & solutions of Emipro
  • Create & Implement strategies to target specific demographics & industry to bring quality leads via Inbound Marketing
  • Communicate with the Emipro’s Management about marketing goals and results along with comprehensive reports
  • Identify trends and insights and constantly evolve the overall marketing strategy
  • Develop a website traffic plan and create goals and benchmarks to meet
  • Constantly stay updated with Google’s algorithms & plan activities for the Google Analytics program
  • Set up and optimize Google Adwords campaigns
  • Conduct social media audits to ensure best practices are being used
  • Ensure that Emipro’s brand message is consistent
  • Evaluate and Improve end-to-end customer experience by optimizing the company’s solutions, webpages, blogs etc.
  • Coordinate with marketing executives to ensure smooth and timely implementation of all marketing plans & activities
  • Coordinate with and manage Content Writers & Graphic Designers in the marketing team
  • Coordinate with the sales team to ensure & assess the impact of marketing activities on the sales
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Contribute to the creation of various content materials including but not limited to: Blogs, Website Pages, Product Pages & Descriptions, User Guides, Case Studies, Email templates, Social Media posts etc

Required Skills

  • 5+ Years of Experience in Digital Marketing
  • Excellent written & verbal communication skills
  • Strong understanding of all social media platforms
  • Thorough knowledge of using website analytics tools
  • Strong Research & Analytical skills
  • High Fluency in the English language
  • Flair for learning technology and business concepts
  • Ability to lead and manage the marketing team

Nice to have

  • Experience of carrying out digital marketing activities for either of the following segments: ERP, eCommerce, Supply Chain, Wholesale & Retail Trading & Distribution
  • Experience in using any professional Marketing, CRM or Sales software