Digital Marketing Executive

Number of Vacancies: 2

Experience: 1+ year

Qualification: Graduate/Post Graduate in Any Specialization

Location: Rajkot, Gujarat.

Summary

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of our enterprise solutions and services through digital channels is somewhat a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. 

Job Responsibilities

  • Develop a strong understanding of the Emipro’s services & solutions, the target market and competition
  • Execute various marketing campaigns & projects to promote the services & solutions of Emipro
  • Propose new ideas on Inbound Marketing strategies and take primary responsibility to execute them
  • Generate comprehensive reports & presentations and deliver them to the marketing manager
  • Keep a watch of evolving trends and insights related to the Emipro’s service domain
  • Contribute to on-page and off-page optimization of Emipro’s blogs and web pages
  • Track the website traffic flow and provide internal reports regularly
  • Conduct keyword research according to the latest keyword research strategies
  • Constantly stay updated with Google’s algorithms & optimize company’s landing pages, blogs etc. for better search engine visibility
  • Work on SEO of the website pages & blogs
  • Set up and optimize Google Adwords campaigns
  • Remain active on social media and post content relevant to the Emipro’s marketing objectives
  • Optimize content for the website, blogs, social media & product pages & fix any errors or inconsistencies
  • Perform competitor analysis for various objectives assigned by the manager
  • Coordinate with Content Writers & Graphic Designers in the marketing team to ensure that content and media is in alignment with marketing objectives
  • Contribute to the creation of various content materials including but not limited to: Blogs, Website Pages, Product Pages & Descriptions, User Guides, Case Studies, Email templates, Social Media posts etc

Required Skills

  • 1+ Years of Experience in Digital Marketing
  • Excellent written & verbal communication skills
  • Strong understanding of all social media platforms
  • Thorough knowledge of using website analytics tools
  • Strong Research & Analytical skills
  • High Fluency in the English language
  • Flair for learning technology and business concepts

Nice to have

  • Experience of carrying out digital marketing activities for either of the following segments: ERP, eCommerce, Supply Chain, Wholesale & Retail Trading & Distribution
  • Experience in using any professional Marketing, CRM or Sales software