Powerful Magento 2.2.2 Features That You Need to Know

Posted on 7 February, 2018

Magento open source 2.2.2 is the latest version of Magento which has been worked on by skillful developers. This version has outdone the previous versions as the issues faced previously, have been cut at the roots. There have been significant updates on this version providing the store owners with a clear picture of their business. The updated Magento 2 features list have also enriched the customer experience by refuting a few tedious tasks at customer’s end. So go through features of Magento 2 mentioned below.

1. Advanced Reporting

Essentials:

  • Magento must be installed successfully without any errors.
  • The website must be run on public web server.
  • The domain must be SSL certificate.
  • Set secure URL in frontend and backend to Yes
  • Set ‘Yes’ to Use Secure URLs on Storefront, and Use Secure URLs in Admin in Magento configuration.

‘Advanced Reporting’ is usually a paid feature but in Magento 2.2.2, this feature is inbuilt and it plays an important role because it helps you determine the area to be focussed and improved and hence allocating your money wisely.

Steps:

1. Go to admin panel and navigate 2 Admin > stores > settings > Configuration > General > advance reporting.

Advantages:

  • Advanced reporting is free of cost.
  • The reports produced are dynamic and are based on your products, orders and customers with a touch of the personalised dashboard.
  • This data will ascend your sales leading your business to grow. 
  • This report facilitates determining the activities of customers and visitors and provides you information about potential customers.
  • It enables accurate measurement of performance and helps in enhancing customer relations.
  • Information of “how many leads you’re getting out of the store” can be easily obtained.

Customer:

Unique Customer: When a customer visits and signs up for your website during a specific time,  information about the number of such unique customers can be obtained for that specific time.

New registered customer: Information about the number of new registered users during a specific time can be obtained through the store view.

Top coupon user: A list of those customers who use maximum coupons can be viewed by customer ID and the number of orders placed using coupons during the specific time in respective store view.

Customer KPI table: A list of order, revenue and average order value of the customers are viewed by customer ID during the specific time in respective store view.

Product:

Quantity of products sold: This field lists down the number of products sold during a specific time in respective store view.

Products added to wishlist: This field lists down the number of products user has added to wishlist during a specific time in respective store view.

Best selling products: This field lists down the best selling products and quantity sold during a specific time in respective store view.

Best selling products by revenue: This field lists down the best selling products and revenue generated by the same during a specific time in respective store view.

Order:

Revenue: This field shows the revenues received by the store during a specific through the store view.

Average order value: This field shows the average order placed in a specific time through the store view.

Order: This field shows all the orders placed in a specific time period through the store view.

Refunds: This field shows the refund actions relating to a customer during a specific time through store view. 

Shipping: This field shows the amount collected by shipping during a specific time through store view.

Order by status: This field shows the orders in accordance with the shipping status in a specific time through the store view.

Coupon uses: This field shows the list of coupon code, number of users for any coupon and redemption actions during a specific time through the store view.

Order and revenue by billing region: This field shows a list of the number of orders and bills of the same orders during a specific time through store view.

Tax collected by billing region: This field shows a list of the amount of taxes collected in different regions during a specific through the store view.

Shipping fees collected by shipping regions: This field shows the a list of shipping fees collected in different regions during a specific time through store view.

Want to speed up your Magento 2 site? Don't miss this promising checklist!

2. How Instant Payment Module Works?

Whenever you want to purchase a product, you need to sign in to your account and fill up your shipping and payment details once and for all. This method saves time as your details will be saved after you mark the “Save for later use” button. After filling up the details, “Add to cart” button will appear.  By clicking on this button, your order will be confirmed and you will get your order number. Instant payment method is a quicker method and provides a better checkout experience. This Magento feature list is most useful for the returning user as the details will be saved and they will be facilitated with an “Instant payment” button which will save their time as they will not have to fill the details again.

Steps to Enable instant payment checkout module:

  • Go to Admin panel and Navigate to Store > Configuration > Sales > Sales
  • Select Yes to enable this feature.
  • Set a button name that you want for instant purchase.
  • Save and config to apply above feature.

  • The customer has to create an account with shipping address.

  • While placing the first order, the customer will have to fill the shipping address and mark the “save for later use” for all next purchases.
  • After adding these details, you can see the Instant Purchase button below Add to Cart on the product page. 

  • On clicking the “Instant payment” button, the order will be placed automatically, shipping and payment details will appear and the order ID will be generated.
  • After clicking “Instant payment”  button order is placed successfully.

3. Integrated Dotmailer Marketing Automation Software: 

Email  Marketing Automation is a cloud-based email tool, terminating the manual processes and auto-generates the emails by fetching data from your Magento latest version store. These auto-generated emails are personalised, professional and allow you to communicate with your customers without manual efforts.

Dotmailer automation marketing is being introduced for the first time on Magento platform. The new integrated email marketing automation is applied to Magento 2 new features included in live Magento commerce store. This will help you to drive more sales and maximize return on investment(ROI). As these Magento features integrate with dotmailer for B2B and B2C businesses, creating the merchant account with personalized email campaigns using different types of store data become possible. Dotmailer automation facilitates your clients, the powerful solutions, helping the client to get quality customer and increase sales in future projects.

New Features:

  • Enhances communication and engagement with a new customers.
  • Recover lost revenue by creating highly targeted and personalized chart emails.
  • You will get data from calculating and track ROI of your campaigns all within your Magento 2 store.
  • Synchronizes all customer and order data with the data from your campaigns.

4. Magento Shipping Method

Magento 2.2.2 shipping methods have been updated considering the requirements of the store owner as well as customers allowing them to access the plethora of world’s best shipping services. 

Integration of Magento with Temando has enhanced the shipping functionalities which eases the job of store owners as well as customers. Previously, the shipping options on Magento were not enough, leading to considerable number customers not completing the purchase but integration with Temando has fixed that issue by providing numerous shipping method alternatives. This also helps the customer to determine shipping rates of different methods. It relieves the customers of the daunting task of checking the order status and tracking the details by switching to different websites as the shipping details will be displayed on the same page through which the order was placed hence saving their time.

5. Magento Functional Testing Framework

Magento Functional Testing Framework is an open source & cross-platform testing explanation.

Advantages: 

  • Magento facilitates testing and minimizes efforts to perform testing. Reduce efforts in regression testing.
  • It will also help you to improve traceability,  modularity, customizability, maintainability and readability.
  • Magento functional testing framework eliminates duplicate in automated test cases at different types of application.
  • Automated functional testing of newly developed features speeder than resulting infrequently updated and better reliability.

Aforementioned benefits are what will seem even better when you perform them practically.  Now that you have got a clearer picture about the updates of Magento 2.2.2, update your Magento and resume your business without bumps.


Rinkal Savaliya , Digital Marketing Executive

Magento Blog

About Emipro

Being an emerging leader in IT market since 2011, Emipro Technologies Pvt. Ltd. has been providing a wide range of business solutions in Odoo & Magento. We are pleased to have a large pool of contented customers with our meticulous work in the domain of ERP & e-Commerce. Our customers are companies of all sizes ranging from startups to large enterprises who realize that they need a professional internet solution to generate revenue streams, establish proper communication channels, to achieve desired goals and streamline business operations. [....] Read More

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