The ultimate guide to using data for eCommerce business
Data, Data, Data...You cannot build bricks without clay
- A famous dialouge from the movie Sherlock Holmes
Somehow it is so aptly applicable for eCommerce business or any other business in general. Everybody knows the role of data in building and growing an eCommerce business. Infact companies today collect more and more data than they ever have in the history. But, imagine if you have bricks, sand, clay and all it takes to build a house but the only thing you do not know is how to use these resources to actually build a house. What a waste that would be!
1. Identify Exit Points
2. Find out why they are leaving
Another way to find out why your visitors leave your site is to simply ask them. A quick survey will help you know what your visitor is exactly looking for. There are many Survey Tools available which collects and interprets responses from your visitors. If a visitor is viewing a particular clothing item on your web store and does not make the move to buy it you can ask using a pop-up survey.
If they said they weren’t purchasing because they couldn’t find the sizing chart, you can simply give them a link to the sizing chart at the end of the survey.
3. Analyze Traffic Sources
In case of organic traffic, when someone searches “blue skinny jeans” on Google and finds your clothing web store, you can be certain that they are wanting to purchase a nice pair of jeans. And now it’s your job to ensure that they buy it. You can incentivize them to buy your product by using any Lead Generation tool. Not only will the offered discount drive them towards making an immediate purchase but also get them to subscribe to your newsletter and keep them aware about future products and promotions.
However if someone lands on website homepage, it is difficult to know what exactly they are looking for. In such a case you can put up a general survey like this. Based on their response you can send them targeted content like discount on jeans, link to plus sized shirts or whatever is applicable to them.
4. Save Abandoned Shopping Carts
There can be various reasons why visitors abandon a shopping cart like high shipping cost, wanting to compare prices someplace else etc. But they are surely interested in your products. Hence you can take some steps to try to save the shopping cart before it’s abandoned. You can incentivize customers by offering a coupon code so that they go ahead with the purchase. You can use Exit Surveys to do this. Once a customer fills out the survey form and states that a high price is the reason why they are leaving, you can offer them a deal to complete their purchase. If the customer chose Shipping Cost in the survey, you can offer them Free Shipping on their order.
5. Predictive Analytics
Being an emerging leader in IT market since 2011, Emipro Technologies Pvt. Ltd. has been providing a wide range of business solutions in Odoo & Magento. We are pleased to have a large pool of contented customers with our meticulous work in the domain of ERP & e-Commerce. Our customers are companies of all sizes ranging from startups to large enterprises who realize that they need a professional internet solution to generate revenue streams, establish proper communication channels, to achieve desired goals and streamline business operations. [....] Read More