Key Points To Enhance Engagement On Mobile Website

Posted on 17 April, 2018

According to a source, the first thing that more than 50% of people do in the morning is to browse their phones!

That stat itself is enough to explain the usage of mobile in today’s era. In the realm of eCommerce, people are now shifting from ‘clicks’ to ‘taps’ and eCommerce sales from mobile phones are being elevated by the increased use of ‘on the go’ devices. 

Getting things done instantly is no big deal. Now when everything is just a click away, lives have become even easier. Thanks to technology and mobile phones. People are so much interested rather habituated to mobile phones, that missing on optimizing your websites and apps for mobile phones is what can bring you doom’s day!

According to a source, worldwide mobile commerce revenues aggregated to 96.34 billion U.S. dollars in 2015 and are set to exceed 693 billion U.S. dollars in 2019. 

If you advertise your business online, you need to make sure that wherever you advertise, you do it in the best possible way and do not miss on the nitty-gritty of it, because the way to customer’s heart is a well-cooked website. 

Mobile commerce is being prevalent each passing day and if you have your business online, you need to ensure that you cater the needs of customers well. With the preference of mobile phones over any other device, the urge to do anything on the internet via mobile phones is already instilled in the users. So, all you need to focus on is retaining the users by providing them a better user experience, creative webpage designs, apt images and content and easy-to-operate app or website. 

There are businesses driving massive revenues through mobile marketing and witnessing crazy growth. Having suitable formats and keeping a check on mobile sites under your niche getting maximum traffic can help you best present your app or website. Along with that, considering the following key point is what will enhance the engagement on your mobile websites or apps.

Kids generalize. Legends personalize!

A touch of personalization is what never fails to please your customer as it conveys a sense of concern to them. The apps initially were uniform and the design and text were not dynamic. But the apps these days are almost like some human talking from the other side. Messages and images vary in correspondence to the customers. 

For a mobile website, drafting a personalized message for your customers can fuel their buying behavior. Mobile apps having real-time notifications, do not fail to grab the customer’s attention and so, can enhance the visibility of influential offers and discounts.

Well-drafted personalized messages with apt visuals have the power to give your customers an awesome user experience too and make them feel pampered because, the more the customers feel pampered, the more likely they are to complete the purchase.

The future is mobile commerce

80% of social media time is spent on a mobile device. (comScore)

You really have no option but optimize your website for mobile phones because social media is where 2.77 billion people connect and more than three fourth of them, operate through their mobile phone. No brainer is that it is mandatory that you establish your presence on social media.

On mobile phones, the content including the images and videos appear comparatively smaller than the desktop site. So, wisely choosing the videos and images for the mobile view is necessary.

Content definitely makes a great impact on the users but visuals overpower it. On social media, people do not really expect to see completely formal content but something engaging and interesting. The videos and images updated on social media should be well optimized with correct sizes and dimensions.

Apart from social media, Email marketing is paving its way again.

About 3 in 5 consumers check their email on the go (mobile) and 75% of say they use their smartphones most often to check email. – Fluent “The Inbox report, Consumer perceptions of email” (2018)

Email marketing has done wonders for businesses. It plummeted a bit with the usage of messages and social networking apps but its use has again elevated. Mobile phones have turned synonymous to an inseparable part of humans and when you can view your emails without logging it every time and you receive real-time email notifications, you would definitely not want to use your desktop. Majority of people open their emails on their cell phones and take action accordingly.

A good number of brands advertise with a pompous and flowery content which is now considered as brain-hurting. Minimalist and simple but smart is the new inclination and people long for informative and to the point content which can really apprise them. That’s what favors the mobile marketing. 

The content for mobile websites and apps must be long enough to convey your message clearly and precise enough where people do not have to scroll more. This will interest the users in your brand and make them want the act the way you want them to.

Slow and steady loses the race.

When customers come to your website or app, a good user interface is a prerequisite. Your website design must be user-friendly and responsive enough as a majority of people choose and use mobile phones over any other device for all the want-buy-buy moments.

You need to ensure that your website loads at lightning speed but to make that happen, you need to test the speed and minimize the server response time. The load time of the content on your website must be quick enough to make users interact and engage with your website or app. Remember the obvious that the above-the-fold content loads before below-the-fold content.

70% of Consumers Delete Emails Immediately That Don’t Render Well On A Mobile Device (Blue Hornet)

The above stat is what conveys that if you do not optimize your site for emails, people will surely ignore you. So it is important that your website operates rapidly. This is possible only if you minify the CSS and JS files to reduce the burden on the server. Elimination of unnecessary data reduces the file size and decreased file size helps reduce the load time leading to a better user experience.

Notify or Lose.

Notifications on apps are becoming one of the most effective tools for driving engagement. Notifications on apps are easy and NOT time-consuming. After emails, real-time notifications in mobile phones are surely what has increased the click-through rate and brought a good amount of customers to the page. 

Notifications are a great deal to remind your customers about you. They have the power to attract or drive away your customers from you. From the content of notifications to the number of times customers are to be notified about anything relevant, matters big time. 

According to a research by Microsoft and The Financial Times, the mobile users' activity is at the apex between 6 AM to 9 AM and 6 PM to 9 PM. It is rightly quoted, “Time is your greatest resource” so considering the time your user browse through their cell phone is important.

Your notifications can be related to the offers and discount coupons you have or some important information or some reminder for your customers, so you need to manage how often are the notifications to be sent. The frequency of the notifications is to be taken care of. Frequent notifications from your app can be irritating and that might make them run away from you. So you can always use notifications in your favor but be careful that it does not backfire.

User Experience is your best teacher!

When people look up to mobile phones for reaching apps and websites, providing them a user experience they cling to, can help you multiply customers within a short span.

First impressions can work wonders. When a user comes to your site, the first thing a user notices is the content so prioritizing the content keeping in mind the essentials and requirements of users can help you get the hold of user’s attention for long.

If there are links on your page which make the users switch between pages, it will drive them off. If they have to go miles to reach somewhere on your website, they will abandon your website or app. So keeping your website simple and choosing a minimalist but creative design for your app encourages them to look for more.Usage of nudges would be a cherry on the cake as they direct the users about tiny things which enhances the overall user experience

That also includes placement of buttons. As the buttons incite an action in users, the clarity and placement of them and all the other visual elements on your mobile website or app can make or break your website. The images and videos on your mobile website must be relevant and clearly presented and the details of the same should be displayed sequentially. When your product images or content is displayed uniformly, it becomes a cake walk for them to browse and the simpler the presentation, the more willingly they act.

Cut short the checkout!

After all the efforts that you put in attracting the customers and making them want to buy your product if the checkout process is complicated and tedious, the customers will not complete the purchases and might leave the purchase incomplete.

In order to simplify the checkout process, you can cut short the checkout pages with a progress bar at the top. Whenever the user completes a step, the color of the bar changes. The details to be filled up by the customers should not be asked for multiple times. Multiple payment options can ease the payment process and users must be ensured of the safety and security of their personal details.

Conclusion

Businesses are now comprehending the importance of mobile commerce and trying to make the best out of it. If you haven’t optimized your apps and website for mobile, you need to buck up!


Rajal Barbhaya , Content Marketer

Biznote

About Emipro

Being an emerging leader in IT market since 2011, Emipro Technologies Pvt. Ltd. has been providing a wide range of business solutions in Odoo & Magento. We are pleased to have a large pool of contented customers with our meticulous work in the domain of ERP & e-Commerce. Our customers are companies of all sizes ranging from startups to large enterprises who realize that they need a professional internet solution to generate revenue streams, establish proper communication channels, to achieve desired goals and streamline business operations. [....] Read More

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